Social networks have ended up being key platforms used for brand name marketing and advertising. Keep reading for more information.
Whether you work for a big consumer brand name or are someone with a passion for customer behaviour, you are likely aware that a lot of consumer trends reports stressed the function of social media in customer behaviour and purchasing patterns. Once considered the go-to platforms for news and entertainment, social networks platforms now double up as effective marketing and advertising tools leveraged by consumer brand names worldwide. This is simply due to the fact that brand names realised the power of social media's following and how they can capitalise on the existence of millions of users to create new business, and the US shareholder of Pernod Ricard is likely to validate this. Social network companies put in place systems and services to assist brands market their offerings. From sponsored and boosted posts to temporary media that disappear after a specific amount of time, brand names now have access to various marketing tools online. Partnerships with influencers with high followings have also proved effective.
Maybe among the biggest consumer trends that dominated markets over the past ten years is favouring digital services. This trend has become much more impactful over the past few years with the introduction of some innovative and consumer-centric digital services. Online shopping, for example, has actually ended up being more popular thanks to the addition of more convenient digital payment options and easier returns. This not only applies to the fashion industry however likewise to food and grocery delivery services that some consumers choose over shopping in-store. Ride-hailing apps have actually likewise witnessed renewed interest with the addition of more features that made the platforms even more popular, something that the activist investor of Uber would know. One of the top consumer trends of the early 2020s that continues to preserve its dominance is the prevalence of hybrid and remote working patterns. A lot of businesses now accepted this versatile working design as the new standard.
A greater focus on health and wellness has actually become one of the most impactful consumer trends over the past couple of years. More people are now making a dedicated effort to take care of their health and mental wellbeing by following a regimented routine. Eating a healthier diet plan has actually ended up being more popular than ever, with individuals embracing established diet plans or just cutting out infamously unhealthy food options, something that the fund with shares in Beyond Meat is likely familiar with. When it concerns fitness, more people now take part in group classes that intend to boost strength and endurance. To this end, there has actually been a greater interest in digital fitness devices that assist individuals track their vitals and measure progress. Activities like meditation are likewise becoming increasingly popular with people using dedicated apps or building a meditation routine that works with their social and work schedules.